The Jelly Jam Story

Meet the Team

  • A woman with long brown hair wearing a pink top and a white headband with a yellow crest and black dot, smiling outdoors.

    Georgia Beresford

    Founder

  • A man holding a sleeping baby outdoors on a sunny day, with a grassy landscape and trees in the background.

    Will Beresford

    Co-Founder & Husband

  • A young child wearing a blue and white sun hat and a shirt with palm trees, holding an adult's hand and walking outdoors on a sandy surface.

    Connor Beresford

    The reason for Jelly Jam

Hey! I’m Georgia.

Let me tell you, my journey into the world of cookies was as unexpected as finding an extra fry at the bottom of the takeaway bag.

During my pregnancy, those cravings hit hard—each nibble of chocolate, a hug in dessert form.

I dove headfirst into the realm of cookie-making, and let’s just say, there was no going back.

Now, I’ve traded in my baby belly for mixing bowls and baking sheets, and I’m on a mission to share the goodness with you all!

Welcome to Jelly Jam, where we whip up NYC-style cookies that are as cheeky and delightful as my cravings once were.

So grab a cuppa, kick back, and dive into a world bursting with flavour—because who says cravings should stop once the little ones arrive?

Cheers to cookies that make your heart dance!

Stack of three colorful sprinkled cookies on a white background.
A close-up image of three stacked chocolate chip cookies on a white surface with a white background.

ABOUT US

We started at Glebe Markets, and you'll still find us there, dishing out our delightful NYC-style cookies to the lovely locals. Keep an eye on our market dates, as we pop up around Sydney, bringing smiles to cookie connoisseurs everywhere.

If you’re lucky, you’ll spot the little rascal Connor who started it all.

Not a Sydney local, or just can't be bothered to trek to a market? No worries! You can grab yourself some scrumptious cookies online today. Just a few clicks, and you’ll be diving into the deliciousness that Georgia can’t stop creating. Get your cookie fix from the comfort of your own home!